INTRODUCTION
This is the third annual edition of #TYS ~ #TheYamboSelection, presenting in batches what in the end constitutes the full list of
Africa's Top 40 Pop Songs of 2016. The same criteria have been used this year (January to December 2016) as were used last year to select and rank the best pop songs out of those released or published during the year. The final list had 25 titles in 2014, but grew to 40 in 2015 and remains 40 in 2016. There is just so much really good lay music out of Africa these days that you sense you are not doing anyone justice by listing less rather than more; but there is a limit to any leeway. The listing task requires more and more meticulous attention because of growing complexity arising from a discernible and laudable burst of creativity up and down sub-Sahara, and with easier and faster online access to artists' creations, and 'the market'. Every region seems to be catching up with the 'pioneers' and demanding attention by sheer activity and flashes of brilliance. No one can sit on their laurels.The focus of this list is the song, not the singer, with the added requirement that only songs in video form qualify. In addition, the song must broadly fit the standard definition of popular (or pop) music; that is, music in any of these distinct genres, or any combination of them: Benga, Blues, Bongo Flava, Genge, Hip Hop, Kwaito, RnB, Rap, Reggae, Rock, Soukous or Soul. We are not dealing here with gospel, classical or traditional music as usually understood; although borderline cases or creative partial 'fusions' with them will always be considered.
As a minimum, links are provided to commentary on each of the Top 10 Songs. Given that final decisions concerning the complete list of 40 songs and their relative rankings are made very late in December, detailed commentary on each of the other 30 titles could not be assured prior to the release of the list, which must occur very early in the new year. Where possible, you will find selected links to additional comments or information about individual songs, even over and above the ten. Any subsequent reviews of songs outside of this year's Top 10 will be published on the blog or elsewhere as and when possible. Indeed, several of such songs were already reviewed in the normal course of tracking the goings-on of 2016 -- prior to inclusion (and determination of relative positions) in the Top 40. Links to them are already given at appropriate points on the list.
Finally, as we start browsing and clicking, let's remember that Top 10 is hallowed space. Only the best songs should populate it, in proper order, regardless of country or sex or language or ethnic identity or religion, or race; and here they do. In 'best songs' we include only those songs in which the singers have made patently creative use of those elements that characterize all music (of which pop is an integral part) in order to give them (the songs) superior appeal to the average or accomplished ear. These elements are: Tone, melody, harmony, beat, rhythm, pitch, audibility, tempo, and the visual impact. You may also distill these elements into VSO -- that is Voice, (instrumental) Sound and Optics -- or, more traditionally and broadly, audio-visual.
Pop music is 'popular' in the sense that it resonates with large publics, in their present (or day-to-day, or contemporary) circumstances. If it is not pop, it is traditional in orientation, and thus locked in, and into, the past. Over time, it is important to realize, day-to-day begins inexorably to provide a break with what we may call the past. This is distinctly the case in multicultural environments, or the 'melting pots' of deep-urban localities.
As already pointed out, The Yambo Selection rates only music videos. The point here is that an artist who does not release the video version of a song is simply not ready for big time with that song. Fans nowadays want to see what's going on with the artiste and his or her 'band' while the song is sung. Today's pop scene, it seems obvious, is inescapably audio-visual. Sound quality matters, exceedingly; and so does the quality of the visual dimension. And let's not forget that the production of a video is a cooperative venture between the artiste(s) and the video director/producer. The latter do deserve credit too when things go really right.
Success demands that the audio-visual challenge be simultaneously attacked from two perspectives: (a) From the performance perspective, the artiste's obligation is to produce the vocals, the lyrics and the dance or 'stage' routines (the 'body text') that together signify, accentuate or enhance his or her persona in the eyes and ears of the fans; and, (b) From the recording perspective, both the sounds (in all their permutations and combinations) and the visuals are technically the responsibility of the cinematographer and/or the video director/producer.
The artiste must therefore choose very carefully, and it costs a tidy sum to commit the people who can produce a video of high technical and artistic quality. Indeed, as directors such as Clarence Peters, Justin Campos, MattMax, C.A.R.D.O.S.O and Moe Musa know -- and as those who know their work do too -- the task of directing/producing a winning music video is not merely a technical challenge but a demanding creative-artistic one as well. This does of course rope in the actors and the artistes, as everything visual converges on the set. Certainly, the dancing and other forms of acting must be well choreographed for the camera and synchronized with the song, even if the sound of a particular single or track comes to the set pre-recorded.
The naming of more than one hit inevitably prompts the question as to which hit comes first, and which next or last. Sometimes, all too often perhaps, there are ties which must be broken and songs which must thus, regrettably, be excluded. The more valued the list, the greater the regret all around.
In selecting and ranking Africa's Top 40 hits -- limited to Sub-Sahara as already indicated -- the following six criteria (each on a scale of 1 - 5, with 5 being the highest score) have served as a guide (and thus an otherwise altogether qualitative proposition is tempered with a known procedure):
1. The creative appeal and musicality of the voice asset.
2. The choice and mastery of the musical instruments in play.
3. The poetic form and content of the lyrics.
4. The artistic and aesthetic depth of the video component.
5. The synchronic or choreographic quality of the audio-visual product, in terms of: harmony, tone, melody, rhythm, beat and color (dis)play.
6. Based on the foregoing, how the entire single/track, from beginning to end, impresses me -- or makes me feel about my encounter with it. This criterion also serves as a qualitative tie-breaker; that is, a virtual 'casting vote' whenever any other criteria yield a quantitative tie between songs.
In addition to the six criteria, the maximum number of listed titles under which an artist may be indicated as the lead singer in a given year is firmly restricted to three; but there is no limit to the number of times an artist may feature or make cameo appearances in listed songs or videos.
Note: This document is a substantial update of the version published in 2015
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Trace TV Video Selection Criteria
Here is the List of Africa's Top 5 Pop Songs of 2016
[Note: Click on a Song's title to watch the video]
5. Tere Tere by Toofan (2016):
Click here to read a review of this song
4. Kokoro by Rich Mavoko ft. Diamond Platnumz (2016):
Click here to read a review of this song
3. Upon Me by Kiss Daniel ft. Sugar Boy (2016):
Click here to read a review of this song
2. Do Like That by Korede Bello (2016):
Click here to read a review of this song
1. Dance for Me by Eugy ft. Mr. Eazi (2016):
Click here to read a review of this song
A different video clips is also available via the link below:
Video Clip 2: Click here for video 2 of Dance for Me
READ/WATCH: Africa's Top 5 Pop Videos of 2015