Wednesday, August 25, 2010

On Why Focusing on Core Business May be the Route to Oblivion

The mantra of top business minds (at least since Tom Peters made the call) and leading business schools has been: "Focus on your core business"; that is to say, on your core competencies. Diversions were to be avoided at all costs.

Now Adam Harting warns, in a Forbes article, that doing so is a sure route to oblivion. Being nimble-footed -- able to shift gears as quickly as rapidly changing fields of play demand -- is what is called for; better still, being able to juggle several balls of commitment and focus at the same time, to multi-task, to diversify activity, to hedge risk and even to anticipate the future -- as Google seems to be (as AIG was not) good at.

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